Introduction
Welcome to Furever Active Ranch! As a partner, you're helping dogs live longer, happier lives with premium, vet-formulated brain health supplements. These guidelines will help you create compliant and impactful marketing. Let's make a difference - one tail wag at a time!
Our Mission
At Furever Active Ranch, we craft science-backed supplements to keep dogs mentally sharp and joyful. Dogs aren't just pets - they're family. Your role as a partner is to share this promise with dog parents, delivering love, integrity, and results through every campaign.
Target Audience
1. Dog parents aged 40+ (70% women, 30% men). Dog owners see their dogs as family, and just as they want to protect themselves and their family from dementia - they also fear cognitive decline effecting their dogs.
2. Health focused people. We find that most health-focused people spend more time and money on their pet's health than they do themselves or their families.
Core Values
Our core values guide everything we do at Furever Active Ranch. They shape our products, our communications, and our relationships with partners and customers.
Dogs Come First
Every decision we make, from what we put in a chew to how we treat a customer, is made with the dog's health, happiness, and dignity at the center. They're not just pets. They're our family.
Love Drives Everything
We lead with love for animals and their parents. It's how we treat our customers and our business partners, how we talk to vets, and how we answer emails. Love is our first ingredient.
We Steward What God Entrusted
We believe God gave us this mission, and we take it seriously. We honor Him by stewarding this business with integrity, using our success to protect and serve animals in need.
Laughter Is A Big Part Of Our Culture
We believe in tail wags and belly laughs. We bring joy and humor to the serious business of dog health because a joyful spirit is healing too.
We Put Dogs and Their People First
We seek to help more dogs as opposed to pocket more profits. We'll never sell something we wouldn't give our own dogs. Profit is essential, but only as fuel for our mission to help more dogs live longer, healthier, happier lives.
Results Matter
We don't sell hype. We sell results. Every supplement must show noticeable improvement. Every promise must be backed by truth. If it doesn't work, we pass it up and keep moving forward.
We Earn Trust Daily
We're not owed anything. We prove ourselves every day in every chew we make, pack and ship, every message we send, and every family we touch.
We Protect the Pack
We stand against cruelty, neglect, and abuse and we fight for those pups who can't fight for themselves. Our company exists to build a better world for dogs and the people who love them.
Brand Voice & Tone
We speak to dog parents with warmth, honesty, and conviction, blending emotional resonance with scientific credibility. As a vet-formulated, vet-approved brand, we make clear claims about results - while staying compliant.
Tone Matrix
| Situation | Tone | Example |
|---|---|---|
| Educational | Warm, Informative | "Did you know that dog dementia symptoms often begin 2 years before diagnosis?" |
| Testimonials | Excited, Heartfelt | "Max is like a puppy again - he even remembered his old tricks!" |
| Urgency | Direct, Encouraging | "Don't miss out! This vet-approved breakthrough is changing lives." |
DO
- Use emotional appeals like "See your senior dog play like a puppy again!"
- Highlight vet credentials and scientific backing
- Create urgency with limited-time offers and exclusive bonuses
- Share transformation stories with specific details
- Emphasize our 60-day guarantee to remove purchase risk
- Use scientific backing to support claims about results
DON'T
- Claim to "cure" or "prevent" diseases like dementia
- Connect terms like "breakthrough" directly to medical conditions (e.g., "breakthrough for dementia")
- Make guarantees about medical outcomes (focus on satisfaction guarantees)
- Use fear tactics like "Before it's too late"
- Make claims that would require FDA drug approval
NeuroChew Product Fact Sheet
NeuroChew - Premium Vet-Formulated Brain Health Chew for Dogs
- Size: 6 oz (approx. 85 chews)
- Origin: Proudly made in the USA
- Features: Norwegian salmon, soy-free, palm oil-free, GMO-free, vet-formulated and approved
- Guarantee: 60-day money-back guarantee
- Subscription Benefits: Save up to 40% monthly, free delivery, easy management
Ingredients & Benefits
| Ingredient | Benefit for Dogs |
|---|---|
| Omega-3 (Norwegian Salmon Oil) | Supports brain cell health |
| Phosphatidylserine | Promotes memory and cognitive clarity |
| Huperzine-A | Enhances motor and cognitive functions |
| Beet Root & Ginger | Improves blood flow, reduces inflammation |
| Organic Superfoods | Boosts nutrient absorption |
| B-Vitamin Complex (Thiamine/B1) | Supports brain energy metabolism |
Dosage
| Dog Weight | Daily Chews |
|---|---|
| Under 30 lbs | 1 chew |
| 31-60 lbs | 2 chews |
| 61-90 lbs | 3 chews |
| Over 90 lbs | 4 chews |
Best For
- Senior dogs to maintain mental sharpness and reduce age-related cognitive decline.
- Adult dogs for proactive brain health support.
- Puppies to nurture healthy brain development.
Approved Claims (Use Verbatim)
- • Supports cognitive health and mental alertness in dogs of all ages.
- • Promotes memory and brain function, especially in senior dogs.
- • Provides antioxidants to protect brain cells from oxidative stress.
- • Fuels neural health with omega-3 fatty acids for better brain function.
Customer Testimonials (Examples for Inspiration)
- "Sadie, my 6-year-old Maltese, is like a puppy again!"
- "Bella, my 10-year-old Golden Retriever, is more alert and engaged."
- "Charlie, my 12-year-old Beagle, remembers his old tricks!"
Compliance Checklist
Visual Asset Library
Click the button next to each asset to open it in a new tab. From there, you can right-click and select "Save Image As..." to download it to your computer.
Product Hero Shot
Logo (Full Color)
Logo (White)
Product Group Shot
Product Trio
Product Angle View
Product Back Label
Product Front View
Product Group Arrangement
Copy Swipe File
We encourage you to share your own stories and experience with NeuroChew, and since your audience knows you better than they know us – writing your own copy is best, but here's some of our best converting copy, that you can use as-is or as the basis to spark new ideas for your ads…
High-Converting Headlines
- 5 Things Your Dog Does 2 Years Before Their Brain Begins To Shut Down
- 5 Things Your Vet Can't Tell You That May Save Your Dog's Life
- If Your Dog Is Forgetful, Anxious, Or Depressed, You Need To See This
- 5 Signs Your Dog's Brain Is Not Functioning Properly
- How To Protect Your Dog From Canine Cognitive Disease
- What To Feed Your Dog For Optimum Brain Health
- Is Your Dog Showing These Warning Signs? Act Now
Approved Swipe Examples
Top Brain Superfoods For Dogs (Email)
Swipe 1…
https://fureveractive.com/index2.php
Subject: Top Brain Superfoods For Dogs
More than 28% of all dogs will suffer from dementia, and leading veterinarians estimate that 98% of those dogs will not be properly diagnosed until it's too late!
When I learned this, I was shocked, because like you - I want our dogs to live long, happy, healthy lives... just like I do for everyone else in our family!
So, if your dog reacts slower than normal to commands, gets scared easily, sleeps more during the day or is restless during the night, those may be signs of what is now called NeuroCognitive Drift Syndrome (or NDS).
NDS means a form of pre-dementia in dogs, and this is where your dog can be helped!
With a few simple nutrients added to their diet, like:
- HUPERZINE-A: In animal studies, Huperzine-A has been shown to improve motor and cognitive functions, reduce anxiety, and may possess the ability to protect brain cells against degeneration.
- Omega 3: like that found in Norwegian Salmon Oil has been shown to reduce the risk of dementia. This essential fatty acid has been studied for its ability to improve memory, cardiovascular health, and cholesterol levels.
- PHOSPHATIDYLSERINE: Often referred to as "the memory molecule" in health circles, it supports the replacement of old and broken cell membranes with new tissue. It also plays a key role in the creation of brain neurotransmitters, and can help improve attention and learning.
(see the most up-to-date list of brain superfoods for dogs here)
"My sister has a dog with dementia, so as soon as we saw my girl slowing down, my son and I went into research mode and found NeuroChew along with a few other brands. Yours was the only one we found that also improved circulation and was made as healthy as the supplements I buy for my kids and so we took a shot. IT WORKED - it's like having our puppy back. Thank you!"
Sadie (Maltese) 6 years old
The 2 BIG CHALLENGES with dog supplements:
- Most dog supplements are made with the cheapest form of these nutrients - meaning they come from foreign farms where they use heavy chemicals for mass production.
- Most dog supplements sit on shelves for many months, growing stale, musty, even rancid.
Click here to see my favorite fresh-made supplements, crafted with love, using only the highest quality natural ingredients, free of pesticides, fillers or anything artificial.
Made locally and gently air-dried to prevent nutrient loss. Then rushed straight to your door, so they're super fresh. Your dog will taste the difference, and you'll see how much healthier they become!
Click here to get more details on my favorite Brain Superfood for our dog, and save up to 40%...
{SIGNATURE}
P.P.S. I know the owner of this company, and he shares a portion of every sale with rescue organizations, so your purchase supports your dog's brain health and also helps provide a safe haven for animals in need.
Forbidden Terms & Claims
Know the legal boundaries
What to Avoid
- •Claiming to 'cure,' 'treat,' 'heal,' 'prevent,' or 'reverse' any specific disease
- •Directly connecting 'breakthrough' to specific conditions like dementia or Alzheimer's
- •Making guarantees about medical outcomes (instead, focus on satisfaction guarantees)
- •Using disease names when claiming to treat them (but you can mention them in educational context)
- •Creating fear through mentions of euthanasia or shortened lifespan
Legal Disclaimer
This does not constitute legal advice. The information provided is for educational purposes only. Furever Active Ranch, LLC is not responsible for any legal actions resulting from the implementation of the information given. Please consult with a qualified legal professional for specific legal guidance.
Words To Use vs. NOT Use
Use these approved terms in your marketing materials to stay compliant while effectively communicating the benefits of our products.
Summary
Furever Active Ranch is committed to improving dogs' brain health through premium, vet-formulated supplements. Our target audience is dog parents aged 40+ who see their pets as family members and are concerned about cognitive decline.
When marketing our products, remember to focus on supporting normal brain function rather than treating or curing conditions. Use approved language that emphasizes quality, science-backed ingredients, and observable improvements in dogs' quality of life. Always include proper disclosures in your marketing materials and avoid making medical claims.
Thank you for partnering with us to help dogs live longer, happier, and healthier lives. Together, we can make a meaningful difference for dogs and their families while building a successful business relationship.
This does not constitute legal advice. The information provided is for educational purposes only. Furever Active Ranch, LLC is not responsible for any legal actions resulting from the implementation of the information given. Please consult with a qualified legal professional for specific legal guidance.